Future University In Egypt (FUE)
Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
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Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo
Egypt

Course List

Services Marketing

  • الكود :
    MKT 301
  • المستوى :
    بيانات المقرر
  • ساعات المقرر :
    3.00 ساعة
  • القسم :
    Department of Marketing

بيانات المحتضر :

المجال التعليمى :

لمزيد من المعلومات :

Services Marketing

Service marketing is gaining enlarged attention from both academics and marketers, which requires more understanding and analysis for its roles in modern marketing practices. This course examines the important and growing role of services marketing in both consumer and organizational target markets. This course focuses on effective customer relationship management, key service delivery elements, and service recovery strategies that lead to the successful implementation of a customer focus in service-based businesses. The course content will include introduction to services marketing, understanding the customer, standardizing and aligning the delivery of services, the people who deliver and perform services, and the promotions and pricing strategies in services marketing.

لمزيد من المعلومات :

Services Marketing

نتائج المقرر:

لمزيد من المعلومات :

Services Marketing

موضوعات المقرر ومحتواه:

الموضوع عدد الساعات المحاضر عملى /نظرى

لمزيد من المعلومات :

Services Marketing

التعليم والمناهج:

طريقة التعليم

منهجية التعليم :

Services Marketing

تقييم الكورس :

طريقة التقييم الوزن النسبى % رقم الاسبوع ماذا تقيم ؟

الوزن النسبى :

Services Marketing

الكتب:

الكتاب المؤلف الناشر

ملاحظات المقرر :

الكتب المرشحة :

الدورات :

الموقع الالكترونى :

لمزيد من المعلومات :

تابعنا علي

فيديو الكلية

إعلانـات