List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

Consumer Behavior

Course Code :
MKT 302
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Consumer Behavior

This course will introduce the student to the influence that consumer behavior has on marketing activities. Students will apply theoretical concepts to marketing strategies and decision-making. Topics include consumer and market segments, environmental influences, individual determinants, decision processes, information research and evaluation. The course outline includes introduction to consumer behavior and consumer research, internal influences on consumer behavior, external influences on consumer behavior, and consumer decision making.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Consumer Behavior

Course outcomes:

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Consumer Behavior

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Consumer Behavior

Teaching And Learning Methodologies:

Teaching and learning methods

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Consumer Behavior

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Consumer Behavior

Books:

Book	Author	Publisher

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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