List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

Integrated Marketing Communication

Course Code :
MKT 304
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Title:Lecturer
Name: HEBA MOHAMED ABDELWAHAB TAWFIK CHEHATA
Office hours:13-Hours

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Integrated Marketing Communication

In this course students will study the use of promotional tools by business as well as their creation and management. The course provides an integrative approach to the study of the promotional mix, including advertising, publicity, personal selling, and sales promotion. Topics include an evaluation of the role of promotion in marketing and the economy, the formulation and analysis of promotional goals, planning, organizing, and controlling the promotion function, creative planning, budgeting and media selection.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Integrated Marketing Communication

Course outcomes:

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Integrated Marketing Communication

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Integrated Marketing Communication

Teaching And Learning Methodologies:

Teaching and learning methods

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Integrated Marketing Communication

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Integrated Marketing Communication

Books:

Book	Author	Publisher

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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