List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

International Marketing

Course Code :
MKT 305
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Title:Lecturer
Name: ENGY SAMY AHMED MOHAMED
Office hours:1-Hours

Title:Teaching Assistant
Name: Monica Emad Lotfy Faltaous
Office hours:-Hours

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

International Marketing

This course is designed to provide the student with an overview of the international marketing arena. The course deals with all aspects of marketing from an international perspective and prepares students to deal with foreign competitive situations and international opportunities. The course content will include introduction to international marketing, the international marketing environment, assessing international market-entry opportunities, planning and managing market entry strategies and products, global distribution and pricing, international promotion, sales, negotiation, and international marketing plan.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

International Marketing

Course outcomes:

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

International Marketing

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

International Marketing

Teaching And Learning Methodologies:

Teaching and learning methods

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

International Marketing

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

International Marketing

Books:

Book	Author	Publisher

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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