Future University In Egypt (FUE)
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Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo
Egypt
Faculty of Commerce & Business Administration
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List of Courses

Customer Relationship Management

  • Course Code :
    MKT 403
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Marketing

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Customer Relationship Management

This course introduces the basic theories and methodology of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross-selling, customer retention and loyalty, and practical issues in implementation of successful CRM programs.

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Customer Relationship Management


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Customer Relationship Management

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Customer Relationship Management

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Customer Relationship Management

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Methods of assessment Relative weight % Week No. Assess What

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Customer Relationship Management

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