List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

Marketing Distribution Channels

Course Code :
MKT 308
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Distribution Channels

This course aims to introduce current theories and practices in distribution channels management to students. By learning the relevant theoretical frameworks, students will understand the motivations and behavior of channel members and effective ways to manage a firm's relationship with its channel members. Students will also learn how to make informed decisions in channels management. The course includes marketing channel concepts, channel participants, environment of marketing channels, behavioral processes in marketing channels, strategy in marketing channels, designing marketing channels, and motivating channel members.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Distribution Channels

Course outcomes:

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Distribution Channels

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Distribution Channels

Teaching And Learning Methodologies:

Teaching and learning methods

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Distribution Channels

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Distribution Channels

Books:

Book	Author	Publisher

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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