List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

Marketing Research

Course Code :
MKT 303
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Research

Marketing research is based on a proactive approach to the management of marketing information and the application of that information to marketing decisions. At its best, marketing research can provide students with valuable insights concerning markets, customers, products, and business strategy. Done incorrectly, marketing research can provide the decision maker with a false sense of validity and integrity, leading to misguided and costly decisions. This course content will include introduction to marketing research and research design, exploratory research, descriptive research, scaling, sampling, data analysis and reporting.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Research

Course outcomes:

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Research

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Research

Teaching And Learning Methodologies:

Teaching and learning methods

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Research

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Marketing Research

Books:

Book	Author	Publisher

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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