List of Courses

Information
Description
Outcomes
Contents
Methodologies
Assessment
Books

Enterprise Marketing Management

Course Code :
MKT 405
Level :
Undergraduate
Course Hours :
3.00 Hours
Department :
Department of Marketing

Instructor information :

Title:Lecturer
Name: ENGY SAMY AHMED MOHAMED
Office hours:2-Hours

Title:Lecturer
Name: HEBA MOHAMED ABDELWAHAB TAWFIK CHEHATA
Office hours:2-Hours

Area of Study :

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Enterprise Marketing Management

Special challenges and opportunities confront the marketer who serves the needs of organizations rather than households. Business to business customers represents a lucrative and complex market worthy of separate analysis. The business marketing course provides an ideal platform to deepen student knowledge of the competitive realities of the global market place, customer relationship management, supply chain management, and related areas.

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Enterprise Marketing Management

Course outcomes:

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Enterprise Marketing Management

Course topics and contents:

Topic	No. of hours	Lecture	Tutorial/Practical

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Enterprise Marketing Management

Teaching And Learning Methodologies:

Teaching and learning methods

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Enterprise Marketing Management

Course Assessment :

Methods of assessment	Relative weight %	Week No.	Assess What

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

Enterprise Marketing Management

Books:

Book	Author	Publisher

For further information :

Telephone: 16383 (16FUE)
E-mail: [email protected]

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