Future University In Egypt (FUE)
Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
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Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo
Egypt
Faculty of Commerce & Business Administration
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List of Courses

Services Marketing

  • Course Code :
    MKT 301
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Marketing

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Area of Study :

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Services Marketing

Service marketing is gaining enlarged attention from both academics and marketers, which requires more understanding and analysis for its roles in modern marketing practices. This course examines the important and growing role of services marketing in both consumer and organizational target markets. This course focuses on effective customer relationship management, key service delivery elements, and service recovery strategies that lead to the successful implementation of a customer focus in service-based businesses. The course content will include introduction to services marketing, understanding the customer, standardizing and aligning the delivery of services, the people who deliver and perform services, and the promotions and pricing strategies in services marketing.

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Services Marketing


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Services Marketing

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Services Marketing

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Teaching and learning methods

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Services Marketing

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Methods of assessment Relative weight % Week No. Assess What

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Services Marketing

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